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Tips for Creating
Meaningful Outcome and Indicator
(Measurement) Statements
Elements of a Meaningful Outcome Statement:
- Represents a benefit for individuals, families, organizations,
or communities.
- Contains only one concept.
- Your programs activities can reasonably influence
the outcome.
- Key stakeholders accept the outcome as valid for your
program.
- The outcome is realistic and attainable.
Elements of a Meaningful Indicator Statement:
- Measurable: it can be observed, counted, and identified.
- Unambiguous: it is specific enough that all can agree that it can
be observed.
- Essential: it captures enough of the essential components of the outcome
to represent the outcome.
- Timely: it is likely to occur within the designated timeframe and/or
often enough to be useful.
- Acceptable: the key stakeholders accept this as a description of what
the outcome looks like when it happens.
- Manageable: it is cost-effective in terms of effort and real costs.
Adapted from United Way of America |